Client

• Art of Anesthesia

About the project

Anaesthesia services company specializing in quality patient care asked us to create an identity and website.

We began the logo design process exploring a number of concepts that drew inspiration from chemistry, which is an important component of anaesthesia study and practice. We worked with the client through a number of iterations to develop a mark that spoke to the science of the practice and the artistry, both through typography and shapes.

We then moved on to designing the website to further develop the brand. After exploring various ideas around the study of medicine, we decided on a look and feel that worked well with the illustrative logo and was inspired by retro science illustrations from the 1960s.

In the end, Art of Anesthesia was designed to be both artful and scientific – striking just the right balance.