• Phia Lab

About the project

Our company was tasked with designing social media assets for Phia Lab.

The Phia Lab creates bath and beauty products with all-natural ingredients that are scientifically researched and made in the lab. They are designed to improve the benefits and energizing properties of their ingredients.

Our designs for Phia Lab incorporated elements from their current brand assets as well as some new elements. To achieve a feminine, luxury look, we used a watercolour floral motif and lattice pattern. The typography was updated to be more refined and contemporary. In addition, we created an Instagram energy spectrum showing the ingredients in their product line.